Wildcards
We use wildcards to recall information from the system and avoid manually typing out every possible combination of vehicle that exists. The wildcards will work in most placements; however, for content that is culled from the catalog (the Lookbook, namely) wildcards will not work.
When using wildcards in copy, specifically the vehicle-related ones, it is a good idea to figure out what the longest vehicle name is (full fitment) because that total number of characters is what counts towards the max character count.
Wildcard | Output | |
*make* | The make of the vehicle | |
*modelrange* | Usually sedans, trucks, SUVs, etc. For some brands, it can be the name of a model series (ex, BMW) | |
*model* | The name of a vehicle model | |
*year* | Vehicle year | |
*driveline* | The mechanical bits of the car that are different -- usually different levels of engines and transmission | |
*trimlevel* | The trim of the car -- the level of “luxury” that the vehicle has | |
*category* | The product category | |
*businessname* | The name of the business that exists in the system | |
*city* | The city the business is in | |
*state* | The two letter abbreviation of the state the business is in | |
*statename* | The full name of the state the business is in |
Want to find out more about product features and how best to use the SimplePart platform so that you can sell more parts and accessories? Contact our CSC team at support@simplepart.com to transform your eCommerce performance.
